Privacy Policy
Effective Date: August 29, 2026
SFx (“SFx,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, contact us, request information, or otherwise interact with SFx online.
This Privacy Policy applies to our public-facing website and related online communications. It does not govern data processed through SFx products, platforms, pilot programs, or customer deployments, which may be subject to separate agreements or privacy notices.
1. Information We Collect
We may collect information in the following ways.
Information You Provide to Us
When you contact SFx, submit a form, request a demonstration, inquire about our products or services, or communicate with us, you may provide information such as:

• Name

• Email address

• Phone number

• Company, agency, or organization

• Job title

• Information included in your message or inquiry

• Other information you choose to provide

Please do not submit classified, law-enforcement-sensitive, export-controlled, confidential operational, or other restricted information through general website forms unless SFx has specifically provided an authorized method for doing so.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:

• Internet Protocol (IP) address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring website or source

• Date and time of access

• General geographic information derived from an IP address

• Website interaction and performance information

• Security and diagnostic information

This information may be collected through cookies, server logs, analytics technologies, and similar tools.
2. How We Use Information
We may use information collected through the website to:

• Respond to questions and requests

• Provide information about SFx products and services

• Schedule demonstrations or business discussions

• Communicate with prospective customers, partners, vendors, and other organizations

• Operate, maintain, and improve our website

• Understand how visitors interact with the website

• Maintain website and information security

• Detect or investigate misuse, fraud, unauthorized activity, or security incidents

• Maintain business records

• Comply with applicable legal and regulatory requirements

• Establish, exercise, or defend legal rights

• Support legitimate business operations

We may also use aggregated or de-identified information that does not reasonably identify an individual for analytics, research, product planning, and other business purposes.
3. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, measure performance, and improve the visitor experience.
Some cookies may be provided by third-party service providers that support website hosting, analytics, security, or other functionality.
You may be able to control certain cookies through your browser settings or, where available, through cookie preference controls provided on the website.
Disabling certain technologies may affect website functionality.
4. How We Disclose Information
SFx may disclose personal information to:
Service Providers
We may provide information to companies that perform services on our behalf, such as:

• Website hosting

• Cloud infrastructure

• Analytics

• Cybersecurity

• Communications

• Email delivery

• Customer relationship management

• Technical support

• Professional services

These providers may process information as necessary to provide their services to SFx.
Business and Organizational Relationships
Information may be disclosed when necessary to support an inquiry, partnership, demonstration, procurement process, pilot program, or other legitimate business relationship.
Legal and Security Purposes
We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order, or other legal process

• Respond to lawful government requests

• Protect the rights, property, or safety of SFx, our customers, users, or others

• Investigate fraud, misuse, security incidents, or suspected illegal activity

• Enforce applicable agreements or policies

Business Transactions
If SFx is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
5. Sale and Sharing of Personal Information
SFx does not sell personal information for monetary consideration.
Certain privacy laws use terms such as “sell,” “share,” or “targeted advertising” more broadly than their ordinary meanings. If SFx uses technologies in the future that constitute selling or sharing personal information under an applicable privacy law, we will provide any notices and choices required by that law.
6. Data Security
SFx uses reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
However, no website, network, storage system, or method of electronic transmission can be guaranteed to be completely secure.
Visitors should not use ordinary website forms to transmit classified information, sensitive operational information, authentication credentials, restricted technical data, or information requiring specialized handling.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Respond to inquiries

• Maintain business relationships

• Maintain appropriate business and security records

• Meet contractual obligations

• Comply with legal or regulatory requirements

• Resolve disputes

• Enforce agreements

Retention periods may vary depending on the type of information and the circumstances in which it was collected.
8. Your Privacy Rights
Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Request information about how your personal information is used or disclosed

• Object to or restrict certain processing

• Withdraw consent where processing is based on consent

• Opt out of certain uses or disclosures where required by law

• Appeal certain decisions regarding a privacy request where applicable

These rights are not absolute and may be subject to legal exceptions.
To submit a privacy request, contact us using the information provided in the “Contact Us” section below. We may need to verify your identity before completing certain requests.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
9. Third-Party Websites and Services
Our website may contain links to websites, platforms, social networks, or services operated by third parties.
SFx does not control the privacy or security practices of those third parties. Information you provide directly to a third party is governed by that third party's privacy policy and terms.
We encourage you to review those policies before providing personal information.
10. Children's Privacy
The SFx website and services are intended for businesses, government organizations, professionals, and other adult users. They are not directed toward children under 13 years of age.
We do not knowingly collect personal information from children under 13 through the public website.
If we learn that such information has been collected through the website, we will take appropriate steps to delete it where required by law.
11. International Visitors
If you access the SFx website from outside the United States, information you provide may be transferred to, processed, or stored in the United States or other jurisdictions in which SFx or its service providers operate.
Privacy and data protection laws in those jurisdictions may differ from those in your country.
Where required, SFx will use appropriate mechanisms for international transfers of personal information.
12. Product and Operational Data
This Privacy Policy primarily governs information collected through the public SFx website.
SFx technologies may be designed to process information associated with connected equipment, devices, assets, organizations, users, locations, system events, or operational activity.
The collection and processing of information through deployed SFx products, customer environments, demonstrations, pilots, or other operational systems may be governed by separate privacy notices, customer agreements, pilot agreements, data processing terms, or other applicable policies.
Nothing in this Website Privacy Policy is intended to define or expand the categories of operational data collected by a specific SFx product.
13. Government, Defense, and Law Enforcement Information
SFx may work with government agencies, public-safety organizations, defense-related organizations, manufacturers, contractors, and other organizations with specialized information-handling requirements.
Visitors should not assume that the public SFx website is an authorized system for transmitting sensitive government or operational information.
Unless specifically instructed otherwise through an authorized SFx channel, do not transmit through this website:

• Classified information

• Controlled Unclassified Information (CUI)

• Criminal Justice Information (CJI)

• Export-controlled technical data

• Law-enforcement-sensitive information

• Sensitive operational plans

• Security credentials

• Information subject to specialized government handling requirements

14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations.
When we make changes, we will update the effective date at the top of this policy. Material changes may be communicated through additional notice where appropriate or required by law.
We encourage visitors to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, contact:
SFx
Email: info@sfxtac.com
Website: sfxtac.com
If required by applicable law, additional methods for submitting privacy requests will be made available.